Amazon Request a Evaluate Button: The best way to Automate Evaluate Requests

Amazon Request a Evaluate Button: The best way to Automate Evaluate Requests

Jungle Scout now gives Amazon sellers a totally automated assessment request expertise with Evaluate Automation. With one click on, Jungle Scout customers can routinely ship assessment requests for all eligible orders. 

This function permits sellers to eradicate the tedious process of manually requesting buyer suggestions on Vendor Central to allow them to earn extra evaluations whereas investing time again into their companies.  

Click on right here for a consumer information to Evaluate Automation or learn extra about how automating the assessment request course of can profit your enterprise. 

And take a look at our information for extra methods on methods to get evaluations on Amazon.

In late 2019, Amazon launched a brand new approach for Amazon sellers to request evaluations from their  clients inside Vendor Central: Amazon’s ‘Request a Evaluate’ button.

This function is simple to entry and can assist you increase your product evaluations and rankings, serving to you to be extra aggressive on Amazon. 

We’ll discover how the ‘Request a Evaluate’ button works and introduce you to a brand new software that automates sending assessment requests to your clients abruptly — a robust new function of Jungle Scout’s.



What’s Amazon’s ‘Request a Evaluate’ button?

Amazon’s ‘Request a Evaluate’ button seems in a consumer’s Vendor Central account in a novel order’s ‘Order particulars’ part. Upon clicking the button, Amazon presents sellers with this web page:


It reads:

Request a Evaluate

We don’t require you to request evaluations as a result of our programs already do this for gratis to you. Nevertheless, should you choose to request a assessment for this order, please use this function as an alternative of asking the shopper through e mail or buyer-seller messaging.

Whenever you use this function, we’ll ship the shopper an e mail requesting product and vendor evaluations for this order. We routinely translate assessment requests to the shopper’s most well-liked language.

Are you certain you need to request a assessment for this order?

After clicking sure, you get this last display screen:

It reads:

Request a Evaluate

A assessment will probably be requested for this order. (Observe: We are going to suppress this request if a assessment has already been requested for this order)

As soon as the preliminary assessment request is distributed, you can not ship a follow-up to that very same buyer. That is probably Amazon’s try to cease sellers from spamming clients. 

Observe that some sellers are capable of ship requests for evaluations inside hours after an order is positioned, whereas others obtain a message informing them that they’ve to attend at the least 4 days after supply earlier than sending a request.

What does the ‘Request a Evaluate’ e mail appear to be?

We obtained Amazon’s ‘Request a Evaluate’ e mail 4 days after buying fundraising bracelets from the net retailer. That is what we obtained:



Together with the hyperlinks on the backside of the e-mail, two clickable 5-star graphics take patrons to their Amazon account the place they’ll go away each a star-rating and a assessment. And above these, the copy of the e-mail reads:

Did your current Amazon order meet your expectations? Evaluate it on Amazon

Your opinion issues!

Vendor Scott Berget Designs requests you to share your expertise in your current order with different Amazon buyers. Please take a second to assessment your current Amazon buy.

Bontog 4-Pack Most cancers Analysis Bracelets with Signature Stainless Metal Attraction. Adjustable from 6″ to 11″ for Males, Girls, Youngsters. Waterproof Nylon.

Except for the title of the product bought, the e-mail gives no customer-personalization. That is probably to make sure that all assessment requests comprise the identical data: the vendor’s title, the product’s title, and a hyperlink to the consumer’s Amazon account.

How the ‘Request a Evaluate’ button works

The ‘Request a Evaluate’ button seeks to interchange exterior messaging programs and e mail contacts. 

In late 2019, Amazon completely eliminated contact data from Order Particulars, together with final names and transport addresses. At most, sellers are capable of see the primary title of the client and town they stay in.

And whereas sellers can nonetheless use instruments equivalent to Jungle Scout’s Promotions & E-mail Campaigns function to ship clients personalized messages (together with requests for evaluations), these are funneled by means of Amazon to guard buyer contact data.

Additionally, the ‘Request a Evaluate’ choice is just obtainable as soon as per sale. Utilizing Amazon alone, sellers should manually click on to request a assessment for every order, somewhat than automating e mail requests to all clients. 

Nevertheless, Jungle Scout launched a function to simplify and automate these assessment requests.

Automate Amazon’s ‘Request a Evaluate’ button with Jungle Scout

With Jungle Scout, now you can request evaluations in your Amazon orders in bulk.  

Constructed immediately into your browser, Jungle Scout lets you discover and validate FBA product concepts. Now it additionally allows you to entry the ‘Request a Evaluate’ button and automate assessment requests on your whole orders without delay. 

The best way to request Amazon evaluations in bulk:



To entry this new function, go online to Vendor Central and click on on Orders, after which Handle Orders. Subsequent, click on the ‘JS’ button in your Chrome’s toolbar as should you had been going to open your extension. Whenever you do, it should ask so that you can enable further permissions.



Click on on the button that reads ‘Click on right here for fast entry.’ As quickly as you do, you’ll get a immediate from the browser requesting further permissions. Click on ‘Permit.’



Instantly,  your Orders web page will reload and new orange buttons will seem together with the opposite ones.

First, on the high, proper beside the Order web page’s filters, you’ll see an orange button that lets you ‘Request Opinions on This Web page.’ This routinely clicks every ‘Request a assessment’ button for each order on that web page that qualifies.

Along with the majority request performance, every order now has a button that lets you ship the request from the Handle Orders web page as an alternative of the Order’s particular person web page, saving you an additional click on or two.

If the order is just not prepared for a assessment — as a result of it’s not inside the timeframe otherwise you’ve already despatched a assessment request — you won’t be able to click on on this button.



This new function is included at no additional value inside Jungle Scout’s Chrome extension.

What does Amazon’s ‘Request a Evaluate’ imply for sellers?

This new ‘Request a Evaluate’ choice signifies that Amazon prefers an in-house automated technique for sellers to supply buyer evaluations for his or her merchandise — a notoriously tough process. 

At present, Amazon prohibits sellers from:

  • Incentivizing evaluations: Earlier than October 3, 2016, sellers may supply free or closely discounted merchandise in alternate for evaluations.
  • Utilizing manipulative language: In product inserts, emails, and some other seller-to-shopper communication, sellers can not use manipulative language to hunt evaluations. Phrases like “we’re a family-owned enterprise” and “our merchandise are made within the USA,” will get you in bother with Amazon.
  • Cherry-picking: Sellers can not search evaluations solely from buyers they know had optimistic experiences with their merchandise.

So, the introduction of a ‘Request a Evaluate’ button may imply a number of various things for sellers.

On the one hand, the button may make it simpler for sellers to obtain hard-to-get product evaluations. That is vital as a result of every assessment has the potential of accelerating a product’s gross sales on Amazon — even when it means clicking a number of extra buttons to get there.

Moreover, if the message comes from Amazon, somewhat than a selected vendor, clients might view the request as extra credible. That would, doubtlessly, improve the chance {that a} buyer will go away a assessment.

Nevertheless, it may additionally imply Amazon desires to tighten its grip on seller-to-customer communications. And even to take away seller-to-customer communication altogether. 

Regardless, because the launch of the ‘Request a Evaluate’ button (and the truth that sellers can proceed to make use of providers equivalent to Jungle Scout’s Promotions & E-mail Campaigns to contact patrons to depart vendor suggestions and a product assessment), our knowledge* exhibits a major change in common assessment improve for individuals who click on the button.

After Amazon product listings for 2 weeks previous to the discharge of ‘Request a Evaluate’ on March 8, 2020, and once more for the 2 week post-launch, we famous that 94.7% of sellers who used ‘Request a Evaluate’ skilled a soar in evaluations — from an averaged improve of three.6 to a whooping 25.9.

That’s an enormous distinction, and a optimistic change for these Amazon sellers selecting to make use of this new software.  

Is it in all markets but?

Sure! This performance — along with Jungle Scout’s bulk ‘Request a Evaluate’ software — is obtainable in all marketplaces.

Alternate options to Amazon’s ‘Request a Evaluate’ button

Whereas Amazon has this easy new function for sellers to contact clients about leaving evaluations, there are a number of various contact strategies you should use to encourage evaluations (together with — shameless plug — Jungle Scout).

Some options that may be vital to sellers included with Jungle Scout that Amazon’s ‘Request a Evaluate’ button does NOT have:

  • Ship limitless messages. The ‘Request a Evaluate’ button solely permits for one message to be despatched to a buyer, whereas Jungle Scout lets you ship as many requests as you want (though we don’t suggest greater than two otherwise you danger irritating your buyer).
  • Customise the messaging. With Amazon’s ‘Request a Evaluate’ choice, you don’t have any say within the messaging being despatched to the shopper. Jungle Scout enables you to customise your message based mostly in your Amazon enterprise, merchandise, or model, or you should use considered one of Jungle Scout’s built-in templates.
  • Evaluate your statistics. Jungle Scout gives statistics on the varieties of communications you’re sending, in addition to how typically you’re sending them.



*Disclaimer: This text was up to date on Could 8, 2020 to mirror knowledge concerning the efficacy of the ‘Request a Evaluate’ button.  


Comply with us on Twitter and Fb for updates. And don’t overlook! When you’ve got any ideas on how a ‘Request a Evaluate’ button may impression your Amazon enterprise, tell us within the feedback under. We’d love to listen to from you!


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