Amazon vendor suggestions examples

January 10, 2019


Vendor suggestions is as essential as critiques, as suggestions impacts sellers’ scores and might affect their gross sales. That is what prospects consider a retailer or a vendor. Different prospects can be taught extra a few model and the extent of customer support by studying vendor suggestions. We’re right here to inform you what varieties of suggestions are there and to point out you Amazon vendor suggestions examples.


You may know that Amazon up to date pointers say {that a} shopper who hasn’t purchased one thing price $5 or extra can’t depart suggestions on Amazon. eCommerce big fights towards faux critiques. Non-genuine suggestions isn’t any good for each sellers and buyers, as they don’t result in the perfect buyer expertise.

That’s true about product critiques, Amazon controls that for the already very long time. And what about vendor suggestions?

Amazon Suggestions

Amazon cares about buyer expertise and loyalty probably the most. Numerous constructive vendor suggestions will increase the probabilities of getting the Purchase Field and attending to the highest of search outcomes.

Nonetheless, that is already a rule that prospects usually tend to depart detrimental suggestions than constructive. However, receiving the sort of suggestions doesn’t at all times imply that your online business will fall down. Quite the opposite, detrimental suggestions exhibits you what ought to be improved and which areas it is best to take note of.

You may marvel how Amazon calculates vendor suggestions score. They consider all suggestions acquired by a vendor over 12 months. Having 95%+ score will increase probabilities of acquiring the Purchase Field. You must do one thing shortly in case your score is underneath 90%.


Product Critiques VS Vendor Suggestions

Many newbies confuse these 2 phrases. When in search of a product on Amazon, you’ll be able to discover a number of gold stars and the variety of critiques for this product.


Let’s begin with discovering product critiques.

Right here is an instance from Amazon bought by This ebook from the Harry Potter cycle has 5-star score and greater than 28K buyer critiques.



While you hover your mouse over the celebrities, Amazon will present you all of the critiques the product has. For instance, here’s what we see for this ebook:



Prospects can discover out what most constructive and most detrimental was mentioned concerning the product.


Vendor suggestions is harder to seek out, as it’s not so apparent. You must choose the vendor’s identify (retailer identify) within the field on the correct and go to their web page.

Suggestions scores will likely be proper there.



So, which means folks inform different prospects concerning the vendor and their service, not some product. There are quite a lot of completely different Amazon vendor suggestions examples, particularly constructive purchaser suggestions examples. You may browse and search for extra.

Lastly, now we have come to our right this moment’s matter: 3 varieties of suggestions!


Sorts of Suggestions on Amazon

All sellers attempt to obtain solely constructive suggestions, however what if not all of it’s so good? Right here is in depth details about all suggestions varieties with Amazon vendor suggestions examples.


Optimistic Suggestions

For Amazon sellers, constructive suggestions is all the pieces. It’s at all times nice to know that your services and products are of the best high quality and folks discover your care about them. Listed here are some examples of constructive suggestions (each product critiques and vendor suggestions):

  • The case for my cellphone was delivered simply in time, all the pieces was as I anticipated, the product is of nice high quality. Many thanks! – 5/5
  • Merchandise was precisely as described, nevertheless, I acquired it a bit later than anticipated. – 4/5

As you’ve already observed, the second evaluation has simply 4 stars because of a slight cargo delay, nevertheless, this isn’t vital, as 4/5 may be referred to as ‘constructive’ too. These constructive purchaser suggestions examples are wide-spread throughout Amazon, so that you received’t be stunned when discovering a evaluation like this.



After 4/5 and 5/5 zone comes 3-star zone. It’s ‘impartial’ suggestions. Listed here are purchaser suggestions examples:

  • The product has come on time – 3/5
  • The case I ordered for iPhone 6 was returned and I bought my a refund – 3/5
  • I ordered a brand new merchandise and acquired a scratched one – 3/5

So, these critiques and suggestions might include simply info or some complaints. You must pay a lot consideration to them, as they could be the key to enhancing buyer expertise.


Adverse Suggestions

Some prospects don’t like their expertise with manufacturers and shops, so it’s not stunning that they write their issues in critiques. If 3/5 critiques are impartial, 2/5 or 1/5 may be referred to as ‘detrimental’.

Generally, folks complain about sluggish cargo or incorrect product descriptions. Typically, they write concerning the product high quality and damages.
Listed here are a number of examples of detrimental patrons’ suggestions:

  • I’m nonetheless ready for my bundle – 2/5
  • Virtually 5 days have handed and my bundle just isn’t right here but. – 1/5
  • I’ve acquired solely half of your entire order. Vendor gave me USPS quantity, they are saying that the vendor hasn’t despatched my bundle in any respect. I wish to get my a refund and received’t have any enterprise with this retailer! – 1/5

It’s not at all times that the issue lays on the vendor’s facet. Typically, such conditions occur often, however try to be prepared for them.

In case your prospects depart detrimental product critiques or vendor suggestions on Amazon, consider what could possibly be completed to enhance buyer expertise.



Closing Ideas

Usually, all suggestions score may be scored as:

⭐️⭐️⭐️⭐️⭐️ = Glorious

⭐️⭐️⭐️⭐️ = Good

⭐️⭐️⭐️ = Honest

⭐️⭐️ = Poor

⭐️ = Terrible


Should you get suggestions, reply to it asap. Normally, prospects await solutions within the 24-hour interval. Don’t mark messages as they don’t want any response. Write solutions even for the constructive suggestions, inform your prospects that you just respect their alternative, present shoppers that you just care about their procuring.

Take note of detrimental suggestions as it could include helpful concepts for future enhancements. You can even flip unhappy shoppers into model advocates when you work effectively with them. In any case, be prepared to carry the dialogue.

Should you do all the pieces proper, you’ll enhance your scores and win the Purchase Field!

Product Reviews