Groupon Overview

There was a time when “discount looking” meant bodily beelining to a retailer’s clearance rack, visiting thrift outlets, or spending weekends on the native storage sale circuit.  These days are lengthy gone, and Groupon deserves a disproportionate share of the credit score.

Groupon debuted within the late 2000s. Its unique iteration was a social coupon clearinghouse that promised to drive new prospects to primarily regionally owned eating places and retailers. It appealed to budget-conscious customers who cherished making an attempt new issues – if the value was proper. Early Groupon customers paid upfront for quantity- and time-limited coupons promising reductions of 30%, 50%, or extra, then redeemed them with retailers at their comfort in the course of the a number of weeks the coupons have been energetic.

In the present day’s Groupon is larger and higher. Native offers stay a core element of the expertise. However over time, Groupon has launched many new options that collectively enchantment to a broader, extra subtle viewers than Groupon 1.0’s penny-pinching diners and buyers.

Now, Groupon customers can:

  • Take part in flash gross sales that supply superb worth
  • E-book discounted journey just about wherever on the planet
  • Buy closely discounted retail items instantly
  • Rating sizzling tickets to dwell occasions, usually at reductions to face worth
  • Discover coupon codes for dozens of nationwide and worldwide distributors
  • Be a part of a paid membership program with unique perks – and, after all, reductions

And that’s only a begin.

Groupon doesn’t have a monopoly on digital discount looking, after all. Low cost journey reserving engines are ubiquitous. Scoring retail coupon codes requires nothing greater than a easy Google search. And verified ticket resale marketplaces usually undercut Groupon Reside – the platform’s ticketing characteristic – on value and availability.

However with no membership required and no monetary obligation except you purchase one thing, Groupon is a low-stakes purchasing assist each frugal shopper ought to hold in reserve.

Key Options

Groupon has a wide range of options and value-added perks.

Earlier than buying with Groupon, evaluation every deal sort’s refund coverage and Groupon’s basic customer-satisfaction assure. If you happen to’re dissatisfied together with your buy or unable to finish a Groupon-aided transaction, you’ve gotten recourse in some circumstances.

Native Offers

Groupon Native Offers are location-based. To see related outcomes, set your metropolis or area. Most retailers are independently owned or a part of native chains, however you’ll discover recognizable regional and nationwide manufacturers too.

Native Deal reductions range broadly, usually starting from lower than 25% to nicely over 50%. Some are buy-one-get-one-free or buy-one-get-50%-off offers. Others merely low cost full value by a set share.

Reductions generally enhance with amount. A restaurant would possibly supply 30% off dinner for 2 and 40% off dinner for 4, for instance. In all circumstances, Groupon customers pay upfront for the voucher and redeem for reductions on qualifying purchases.

Most Native Deal reductions are limited-time presents that disappear from the Groupon web site and app when the service provider chooses to not renew. With few exceptions, all expire at a predetermined future date, although Native Deal vouchers at all times retain their face worth. If you happen to purchase a $100-off voucher for $50, it’s value $100 by its expiration date and $50 after that. So should you’re not prepared to pay full value for a specific product or expertise, remember to redeem your voucher earlier than it expires. In any other case, you’ll pay greater than you’d like.

Offers of the Day

Groupon Offers of the Day are product- or vendor-specific flash gross sales that usually final 24 hours or much less.

Offers of the Day generally overlap with Native Offers; you’ll see most of the similar retailers and merchandise in each locations. Offers of the Day embody different deal varieties, significantly Groupon Items (extra on them under). Typically, the one distinction between a Deal of the Day merchandise and the identical merchandise out there in one other part is a short lived one-day low cost on high of the discounted value.


Groupon Items is a digital market for shopper items, together with clothes, electronics, dwelling items, private equipment, magnificence merchandise, and youngsters stuff. The structure and consumer expertise bear greater than a passing resemblance to eBay, solely with out the public sale choice and with fewer product classes.

Groupon Items are at all times discounted. However as a result of reductions usually apply to imprecise manufacturer-suggested retail costs most retailers would undercut anyway, determining the precise financial savings on any given merchandise is troublesome.

Groupon Items prospects buy and pay for merchandise on the spot. Transport choices vary from one to a few days (and generally extra). Issues like product class, weight, and distance affect delivery charges.


Groupon Getaways is Groupon’s journey characteristic. Though it’s not a full-spectrum journey reserving engine or aggregator like Expedia or Priceline, Getaways has a powerful number of lodging, automobile, and air-inclusive journey bundle offers.

Getaways reductions usually exceed 30% of the marketed value or fee – usually considerably for low-travel season. Search by vacation spot (basic area or particular “high locations”) or curiosity (“final minute,” “beneath $99,” “household enjoyable,” “worldwide”), or browse headline offers in your house area.

Airfare is a obtrusive Getaways omission. Getaways doesn’t supply any airfare offers outdoors its air-inclusive journey packages and excursions.


Groupon Reside is Groupon’s dwell occasions ticketing characteristic. Don’t mistake it for a full-spectrum ticket resale market like StubHub. Native occasions are Groupon Reside’s bread and butter, and it doesn’t characteristic each big-ticket occasion occurring in each metropolis.

That stated, it’s a wonderful place to seek out tickets for main sporting occasions at or under retail worth. If you happen to’re an expert sports activities fan with out season tickets, Groupon Reside is value checking before you purchase instantly from the group.

Free Coupons

Groupon Coupons is an enormous database of brand- and retailer-specific digital coupons and coupon codes provided at no out-of-pocket value to the consumer. Just about all are legitimate for on-line purchases with sponsor manufacturers and retailers – no must print a bodily coupon or obtain an e-voucher. Some coupons and coupon codes are unique to Groupon, however many can be found elsewhere.

Groupon’s Coupons characteristic presents a partial workaround for Groupon Getaways’ lack of airfare-only offers. Groupon usually promotes coupons and coupon codes from third-party journey reserving platforms, like CheapOair.


Groupon Films, additionally marketed as Groupon Cinema, isn’t an unbiased Groupon characteristic. It’s formally an extension of Native Offers and has comparable reductions. One of the best offers often contain multi-ticket packages, generally in odd heaps; three- and five-ticket packages are widespread. Nonetheless, there are worse low cost date concepts.

Groupon Choose

Groupon Choose is a paid membership program that guarantees deeper, member-exclusive financial savings on publicly out there offers and free delivery on Groupon Items purchases, amongst different incentives – all for a month-to-month price round $5. Topic to alter, highlights embody:

  • 25% off Native Offers vouchers
  • 15% off most Groupon Items purchases
  • 10% off Groupon Getaways purchases
  • 10% off Groupon Reside purchases
  • Entry to member-exclusive offers not seen to most of the people

Cell App

Groupon’s Android and iPhone cell apps provide you with entry to all of the Groupon options you see on-line in a small-screen-friendly bundle. Use it to redeem Native Offers vouchers digitally with real-world retailers with out having to maintain monitor of a bunch of paper vouchers.

Groupon Presents

Groupon sells reward playing cards redeemable for purchases on the Groupon web site and app. Until in any other case famous, you should utilize reward card balances to fund any merchandise out there on the market on Groupon.

Present Store

Groupon’s Present Store lets customers choose Groupon Items objects and different merchandise as presents for designated recipients. Click on the “Present Store” tab to see gift-eligible merchandise and offers in your space, then click on “Give as a Present” within the itemizing while you’re prepared to purchase.


There are various causes Groupon is value your time.

  1. Huge Array of Reductions and Offers. As a complete, Groupon is rife with alternatives to pay lower than full value on on a regular basis and not-so-everyday merchandise, companies, and experiences. Regardless of the place you reside, Groupon places 1000’s of offers at your fingertips, a lot of which don’t require in-person redemption. The platform has come a great distance from the times of hit-or-miss restaurant and retail couponing.
  2. Groupon Choose Presents Good Worth for Common Customers. Groupon Choose’s month-to-month membership price is an effective funding for customers who can swing a minimum of one vital Groupon buy per 30 days. Groupon Items patrons make out significantly nicely in the event that they’re Groupon Choose members due to its beneficiant free delivery allowance.
  3. Plenty of Handy Coupon Codes. As soon as upon a time, Groupon revolved round coupons you needed to redeem in particular person. With Groupon Coupons, you get the identical nice financial savings on on-line purchases.
  4. Tons of Direct Shopping for Alternatives By means of Groupon Items. Groupon Items can’t match e-commerce behemoths like Amazon or eBay on amount and selection. However don’t promote it quick. You will discover a number of cool stuff there, usually at steep reductions to pricing at vendor web sites and brick-and-mortar shops.
  5. Uncommon Journey Offers for These With Versatile Schedules. Groupon Getaways is a superb useful resource for vacationers who aren’t brand-loyal and don’t thoughts tailoring their journey home windows to the very best out there offers. With a lot of independently owned inns and resorts in its portfolio, Getaways can also be nice for customers seeking to get off the crushed path and uncover locations they could miss by relying completely on a co-branded lodge rewards bank card.
  6. Expired Vouchers Are Nonetheless Price Face Worth. You’ll be able to at all times redeem expired Native Offers vouchers for face worth. In different phrases, you’ll by no means lose cash on a Native Deal, even while you wait too lengthy to redeem.


Thoughts these Groupon downsides.

  1. Groupon Getaways Isn’t a Correct Journey Reserving Engine. Don’t confuse Groupon Getaways with a journey reserving engine like Expedia. It’s not the identical. Most significantly, you may’t ebook airfare-only reservations by Groupon Getaways, solely air-inclusive journey packages that will additionally embody lodging, excursions, and meals. Furthermore, there’s a restricted choice. Examine Groupon Getaways listings with listings in the identical space, and also you’ll instantly see the distinction.
  2. Groupon Choose Isn’t Worthwhile for Occasional Customers. It doesn’t take a complete lot to justify Groupon Choose’s month-to-month price. Nonetheless, membership isn’t proper for rare Groupon customers. Groupon Choose’s multimonth dedication is problematic for many who received’t make a minimum of one buy per 30 days. Although dearer, Amazon Prime is a extra versatile paid retail membership due to value-adds like Amazon Prime Pantry.
  3. Groupon Reside Gross sales Are Normally Closing. Groupon Reside has an all-sales-are-final coverage they’ll solely bend with appreciable effort in your half. If you happen to’re not constructive you can also make a date, purchase tickets by platforms with extra strong resale elements, resembling StubHub.
  4. Choice Is Extremely Variable and Topic to Change. Groupon’s choice modifications steadily. Particular offers come and go by the hour, and there’s no assure any specific deal will reappear as soon as it’s gone. If you happen to’re not able to make a Groupon buy instantly, be ready to have to purchase from one other vendor when the time lastly comes.
  5. Groupon Items Might Have Hefty Transport Costs. Groupon Items delivery costs range broadly based mostly on elements like ship time and merchandise class. Broadly talking, although, they’re steep, particularly for customers who don’t make a lot of on-line purchases or usually make the most of free delivery by memberships like Amazon Prime. If you happen to plan to make a number of Groupon Items purchases every month, contemplate a Groupon Choose membership.
  6. Groupon Doesn’t Assure a Good Expertise. Groupon can’t management what occurs after customers purchase merchandise, companies, experiences, or vouchers by their web site. The expansive Groupon Promise – a satisfaction assure for Groupon patrons – gives redress for many disputes. However it will probably’t forestall dangerous experiences from occurring within the first place.
  7. Groupon Is Designed to Tempt Customers. Groupon’s enterprise mannequin depends upon discretionary purchases. Not surprisingly, its interface is designed to encourage impulse buys. Avoiding Groupon altogether is overkill. However it’s a good suggestion to set spending limits and tips earlier than opening your pockets right here.

Closing Phrase

Groupon is a free web site and app that delivers 1000’s of various reductions and offers each month. Until you like to pay full value for items, companies, and experiences, Groupon is value bookmarking, downloading, and checking usually.

Whether or not Groupon Choose is value the price of membership is a separate query. I don’t use Groupon sufficient to pay a recurring month-to-month price, however your calculus could also be totally different. Groupon Choose doesn’t break the bank, and although new members should lock in for a multimonth interval, one Groupon Choose deal per 30 days is often sufficient to offset the membership price.

Even should you don’t see the worth in Groupon Choose, you may’t go flawed including Groupon to your roster of couponing assets. It’s certain to make your life a little bit richer and your pockets a little bit fatter.

Do you employ Groupon to seek out offers in your metropolis? What’s the very best deal you’ve bought on Groupon?

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