Amazon Music Limitless offers
Amazon’s video streaming service has beforehand been generally known as Unbox, LoveFilm Instantaneous and Instantaneous Video earlier than it lastly settled on Prime Video. Anybody conversant in Amazon’s id disaster may assume Amazon Music Limitless is a rebranded model of Prime Music, the free streaming service solely for subscribers of its £8/$13/AU$7 monthly Prime membership.
However Amazon Music Limitless is, in reality, one other music streaming service that coexists alongside Prime Music.
It stands separate from Prime, so with its ‘open to all’ entry and its 60m music catalogue (Prime Music solely has 2m) it’s actually a extra credible Spotify rival.
With Spotify’s decade-long dominance within the music-streaming sphere, newcomers have routinely entered the problem as underdogs. How does Amazon Music Limitless fare now that it has been round some time, particularly because the pack of Spotify wannabes is growing on a regular basis?
Amazon has determined towards matching Spotify’s free tier. Like Apple Music and Tidal, the one scope free of charge utilization of Music Limitless is inside its free trials which may run from 30 days to 3 months throughout some promotions.
£9.99/$9.99/AU$9.99 monthly appears to be the going price for particular person memberships and Amazon follows swimsuit. Its £15/$15/AU$18 monthly household tier (for as much as six folks) is par for the course too.
Particular person membership is diminished to £8/$8/AU$8 monthly for Prime members, which is a gentle incentive for the hundreds of thousands of Prime subscribers (65 million within the US alone).
The aggressive pricing doesn’t cease there. You’ll be able to signal as much as a £4/$4/AU$5 monthly tier that allows you to use the service on a single Amazon Echo or Dot wi-fi speaker. We predict Amazon has a compelling case right here.
You’ll be able to even improve to a CD-quality and high-res tier within the form of Amazon Music HD. This service is absolutely separate to plain Amazon Music and prices £13/$13/AU$13 for Prime members and £15/$15/AU$15 for non-members. That makes it considerably extra reasonably priced than the rival £20/$20 tiers from Tidal and Qobuz.
Amazon Music Limitless is appropriate with smartphones and tablets by way of its Android and iOS apps; PCs and Macs by way of both its internet participant or desktop app; Hearth tablets and Hearth TVs; some BMW and Mini in-car leisure methods; Sonos multi-room wi-fi audio system; Bluesound and NAD BluOS gadgets.
As much as ten gadgets can use Amazon Music on one account, though you possibly can solely play via one machine at a time. Music could be downloaded to play offline on the iOS, Android and Hearth pill platforms.
Amazon Music Limitless additionally works on its homegrown Echo and Dot wi-fi audio system, as does Spotify.
And Amazon has labored to additional its service’s performance, integration and intelligence with its voice-control assistant. For instance, saying “Alexa, attempt Amazon Music Limitless” will get you up and operating with the service.
You’ll be able to ask it to play sure songs, albums or artists (“Alexa, play Stormzy” will shuffle his songs) or, for instance, 80s pop.
You’ll be able to even search by lyrics; say “Alexa, play the music with the lyrics ‘good day, is it me you’re on the lookout for?’” and it complies – even when it does select a canopy moderately than Lionel Richie’s authentic. “What cowl is that this?” we ask. “Zooey Deschanel’s from the Trolls soundtrack” we’re advised. Like we did not know.
The comprehension is spot-on. Simply ensure you begin every command with the wake phrase ‘Alexa’ (which could be modified).
Amazon claims over 60 million songs can be found on its service which, on paper at the least, places it simply forward of Spotify, which claims over 50 million songs can be found for streaming. The Music Limitless residence web page factors you to new releases, ‘fashionable’ and beneficial music – it is broadly just like each Spotify’s and Apple Music’s.
We don’t see any speedy gaps of their providing (sure, Taylor Swift is there), and our seek for extra obscure music artists reveals an excellent success price between Music Limitless and Spotify. Most seem on each.
Video content material has been left on the shelf, although – like Spotify’s hi-fi tier, we hold hoping however it simply by no means materialises.
As with Prime Video, Music Limitless provides you the choice of buying via its Digital Retailer, which mirrors the ‘Digital Music’ part on Amazon.co.uk. Amazon scrapped its very helpful Music Storage plans again in 2018.
Ease of use
Amazon Music Limitless received’t look or really feel alien to anybody who’s ever used a streaming service, or perhaps a procuring web site.
The slick, navy blue-glazed interface is intuitive, clear and orderly and, though differing barely throughout the platforms, it presents a principally constant expertise.
It’s cut up into 4 predominant sections: ‘Browse’ (the streaming service), ‘Recents’ (tracks and playlists you have been listening to), ‘My Music’ (your native and Cloud library), and ‘Retailer’.
In Browse, you’ll discover neat sub-sections for brand spanking new releases, fashionable music, lately performed, and each personalised algorithmic playlists (and stations and albums) based mostly on listening habits and glued hand-curated ones, reminiscent of ‘My Discovery Combine’ and ‘100 Biggest Pageant Anthems’ – all created by Amazon’s ‘Music Consultants’.
Want inspiration? Amazon can present loads of suggestive steerage, even when Spotify does have the sting in the case of music discovery and curated suggestions.
However there’s scope to interrupt classes, reminiscent of ‘New Releases’, down into music genres. And it makes good use of its display screen actual property: tabs come out when hovered over, whereas playlists and offline tracks are accessible in a pullout aspect bar.
The acquainted three-dot ellipsis is a neat option to develop performance, and is the place you should purchase songs or add them to playlists or your library.
The search bar, which may particularly search throughout the service, your library or the shop, brings up ideas as you sort, however as a substitute of clicking on to them, as you possibly can with Tidal and Spotify, you must enter the search first. It’s no biggie, however it’s one other click on which will appear pointless if you happen to’re conversant in different providers.
It’s not fairly as seamless in operation as its closest rivals both, typically getting caught once you attempt enhancing playlists or switching between style filters.
Sound high quality
Amazon has been coy about revealing its streaming bitrate, claiming to assist ‘a number of bitrates’, however we’d guess our reference hi-fi system that it’s not dissimilar from Spotify’s 320kbps streams. At greatest.
Take heed to the 2 side-by-side via a funds pair of headphones linked to a smartphone or laptop computer, and variations are barely audible.
It takes an achieved DAC/headphone combo, such because the Chord Hugo/Grado SR325e, to discern Amazon has a slight edge.
It’s a contact higher when it comes to dynamic subtlety, and there’s pleasantness to its rounder-sounding presentation. The oozing harmonica opening Conor Oberst’s Mamah Borthwick (a Sketch) sounds barely hotter and extra delicately delivered.
Finally, Apple Music presents the perfect sound high quality of the £10 monthly providers, even when the variations most likely aren’t substantial sufficient to sway a call by themselves.
Among the many panoply of providers in at this time’s market, is Amazon Music Limitless a formidable sufficient competitor to poach punters from its most direct rivals?
For Prime subscribers trying to reap the benefits of the diminished subscription value (and a diminished value for Amazon Music HD), or these completely satisfied merely with a dirt-cheap subscription for his or her Echo or Dot, completely.
However with Spotify’s extra dependable, complete performance, and Apple Music’s exclusives and barely higher sound high quality, we are able to’t essentially say the identical for everybody else.
See our Amazon Music HD evaluation
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