How one can Discover Merchandise to Promote on Amazon FBA

Information Contents

  1. Amazon Product Finder Obtain
  2. Select a Prime-Degree Class
  3. Rule 1: Greatest Sellers Rank – Between 300 & 5000
  4. Rule 2: Variety of Evaluations – Much less Than 1000
  5. Rule 3: 5 Lbs or Much less
  6. Rule 4: Priced Between $15 and $70
  7. Rule 5: Personal Label Potential
  8. Bettering Upon An Present Product
  9. Takeaways

So that you heard in regards to the success persons are having… and now you’re dying to know how you can discover merchandise to promote on Amazon FBA?

Effectively, you is likely to be shocked to seek out on the market’s really 5 easy guidelines you need to use to seek out and choose merchandise which can be a superb alternative for constructing your individual model on Amazon FBA.

I promise that by the tip of this brief tutorial you’ll have a MUCH higher understanding of the whole course of, and also you’ll be properly in your solution to discovering merchandise to promote on Amazon.

Obtain an Amazon Product Finder

Earlier than you get began, you will have an Amazon product finder instrument. We advocate this product finder, as a result of we are able to vouch for its usefulness.

Getting Began: Select a Prime-Degree Class

So from the Amazon homepage, it’s important to select a class to start out your looking. When you’ve received a class, for this instance it’s “Backyard & Out of doors” then simply sort the detrimental key plus any random set of numbers. Your enter ought to look one thing like, “-53453”, now you simply click on search.

Your search ought to appear to be:

After you’ve hit search, and also you’re now in that class, click on in your product finder instrument to launch it. You’ll see that it’s going to begin pulling up all of the top-selling merchandise in that class on Amazon.

From right here you may start setting the 5 filters that are required to seek out the BEST merchandise to promote on Amazon FBA.

Standards 1: Greatest Sellers Rank – Between 300 & 5000

So to verify your product has an opportunity of being seen, and that competitors received’t be too excessive, it’s best to actually solely take into account merchandise with a Greatest Sellers Rank between 300 and 5,000. Additionally, you solely need to take into consideration the BSR of a product’s top-level class.

The best way you may know when you’re a top-level class is you will note the phrases, “see prime 100” displayed after that class on the product web page.

So the rationale we use simply the top-level class to seek out merchandise to promote on Amazon FBA, is as a result of in any other case you haven’t any thought how properly merchandise are literally doing inside their subcategory. The one solution to actually inform good product alternatives from dangerous ones, is to make use of that top-level class.

So to examine it manually simply go to the product’s web page, and approach down on that web page, underneath “product particulars” you will note Amazon greatest vendor rank.

Prime-level class examine:

Sticking to this optimum BSR vary ensures the product will do a superb quantity of income each month with out having an excessive amount of competitors both. So we advocate in that top-level class, discover a product with a BSR of between 300 to 5000. With a product finder instrument, you may merely set your filters to solely show merchandise inside this optimum BSR vary.

Standards 2: Variety of Evaluations – Much less Than 1000

So if you’re in search of merchandise to create your individual model with, you clearly need to promote merchandise that received’t be WAY too troublesome when competing towards present merchandise with evaluations on the market.

That’s why we advocate to make use of the benchmark of about 1000 evaluations or much less. The rationale for that is easy, when you’re going to be beginning at zero evaluations if you create your individual model, and all of your rivals have already got 1000’s of evaluations, you’re simply not going to look as credible having solely a pair evaluations at first.

Certain it’s completely doable to compete with merchandise that have already got tons of evaluations, however it might take for much longer than you count on, and price more cash. You might want way more stock and a approach greater advertising funds to even construct up these evaluations too.

So one big factor to bear in mind throughout this step, is that from the preliminary search you’ll see the primary a number of merchandise have 1000’s of evaluations, and it’s not till the fourth one the place we see one lower than 1000.

Take note these prime promoting merchandise you see are the exception, not the rule, most merchandise on Amazon could have FAR LESS evaluations and do exactly wonderful. We are able to really type by evaluations with a product finder instrument, and this makes it straightforward to see the entire merchandise that don’t have a thousand evaluations on there.

You’ll find yourself discovering TONS of merchandise alternatives which have solely a handful of evaluations and people sellers are making some respectable income.

To recap, when you’re simply getting began on Amazon we advocate you discover product alternatives with lower than a thousand evaluations. That approach you may get began getting your first couple of evaluations and may begin to achieve belief and credibility inside your class.

With the correct of promoting promotions, individuals will really take an opportunity and purchase your product! Versus simply attempting to compete with merchandise which have an enormous leg up already with regards to evaluations… So why make it more durable? By no means begin with a product that’s going to place you up towards rivals with 1000’s of evaluations.

Standards 3: 5 Lbs or Much less

Subsequent up is the product’s weight, so if you’re promoting a bodily product, delivery prices might be sort of a trouble in case your product is just too heavy. Having a product over 5 kilos will simply be far more costly, particularly when you think about refunds and having to ship out further items, It could possibly shortly turn out to be an enormous dilemma…

Beginning with merchandise which can be 5 kilos or much less means that you can have comparatively cheap delivery prices, and it simply makes your life less complicated. Ideally, when you can supply a product that’s extraordinarily gentle and small, you then’re golden.

To recap this rule, we advocate promoting solely merchandise which can be 5 kilos or much less. This makes your life rather a lot simpler, particularly whilst you’re simply beginning out on this enterprise.

Standards 4: Priced Between $15 and $70

So the bottom value we would like in a possible product is $15, and the utmost value is $70.

It’s vital to filter out any merchandise exterior of that value vary, since it is going to restrict the variety of merchandise it’s important to sift by way of. This very best value vary is there in order that your product will present most income with out costing an excessive amount of in stock reorders.

A value vary filter might be simply added into any product analysis instrument, and as soon as set, you’ll see tons of potential product alternatives within the vary of $15 to $70.

Standards 5: Personal Label Potential

The final standards for locating a product to promote on Amazon FBA is the one one which’s sort of unimaginable to filter routinely. This standards is named non-public label potential, principally referring to any generic product that you may go on the market and launch your individual model with.

Personal label potential is vital as a result of we DO NOT advocate you promote different individuals’s manufacturers of merchandise. In the event you do, your revenue margins are going to be approach too low.

Additionally, you’re going to be closely restricted on how one can promote that product, and the place you may promote that product. Plus you’re going to be competing towards tons of different individuals promoting that very same product. The one factor you may compete on at that time is value, so that you desire a product with out limitations that you may create your individual model out of.

Whenever you’re in search of merchandise to personal label, it’s important to keep away from merchandise which have a ton of analysis and patents behind them.

So when you’ve put collectively a listing of potential merchandise, then it’s time to move over to a website like There you may see if you’ll find an analogous product {that a} producer is making in bulk, which you’ll then put your individual model on.

The following step, when you’re not sure a few potential product being trademarked, is to do a fast patent search, trademark search, and even rent a patent lawyer when you actually need to go additional. That is important as a result of the very last thing you EVER need is to wind up ripping off different individuals’s merchandise with out even realizing it.

Bettering Upon An Present Product

Ideally you need to launch merchandise which can be a bit of bit higher than the competitors, and oftentimes it’s not an enormous trouble to tug that off. You possibly can merely talk with the producer, and make a couple of small tweaks, with out having to reinvent the whole product.

It received’t actually take any additional time in your half, and also you’ll wind up with a greater product that has your individual model identify on it, that’s additionally not infringing on anyone’s patents or logos.

You may need observed {that a} majority of the merchandise being offered on Amazon are very generic.

Most merchandise are simply individuals slapping their model’s brand on a generic product, or swapping out supplies, and including options…

So if you’ll find a provider that’s making generic variations of your very best product, then you may merely put your individual model identify and brand on it. That’s an ideal signal your product thought is a tremendous choice for promoting on Amazon FBA. A majority of these merchandise have what we name “non-public label potential.”


We all know the way it feels earlier than you get began promoting on Amazon FBA. You normally assume like, “Coleman is the one firm making this explicit piece of tenting gear.” However in actuality they’re simply one of many largest model names on the market.

There are a whole lot of different merchandise similar to them, offered by on a regular basis regular individuals such as you and me!

All that you must do now’s provide you with some good packaging, design an awesome brand, and also you’re prepared to start out promoting. Then, when you’re prepared, try this information to discover ways to promote Amazon merchandise on Fb. Let’s assume you begin producing $80,000 a month in income with this product, and you work you’re making 20% p.c revenue from that month-to-month. You’ll shortly see that it’s a fairly important revenue!

Matt Clark is the Chairman and Co-Founding father of, a serial entrepreneur, and investor. He’s been featured on Forbes, CNBC, and

Product Reviews