Product critiques could make or break a brand new Amazon FBA vendor. In reality, in line with a 2017 examine carried out by G2 and Heinz Advertising, 92% of consumers usually tend to buy a product after studying a optimistic assessment.
Subsequently, if you launch a product this 12 months, it’s vital that you understand how to get critiques on Amazon — and the right way to get them rapidly and legally.
On this article we’ll cowl the 9 simplest methods to get product critiques on Amazon, breaking the strategies down into two classes: The Amazon Method and Vendor Strategies.
“The Amazon Method” options strategies and packages Amazon offers to assist facilitate clients leaving critiques for his or her purchases. “Vendor Strategies”, however, will provide methods exterior of Amazon’s infrastructure that third-party sellers can use to hunt critiques.
We additionally advocate watching our “Learn how to get critiques on Amazon” webinar for extra suggestions that will help you in 2020.
Essential: As of this writing, all the strategies listed under are viable methods to get product critiques and don’t violate Amazon’s phrases of service.
Learn how to get critiques on Amazon in 2020: The Amazon Method
Amazon understands how vital critiques are to your merchandise. In spite of everything, for those who aren’t making gross sales, they aren’t making gross sales.
Listed below are 4 packages Amazon has in place that will help you get product critiques on Amazon.
1 – Belief Amazon’s automated follow-up system
Amazon has its personal system in place for following up with buyers who buy merchandise. These automated emails encourage buyers to go away a assessment and report any points that they had with a product.
Sometimes, Amazon solely sends one product assessment request electronic mail. Nonetheless, you possibly can ship a second request via the Amazon Request a Evaluate performance (see under). This technique requires no effort from you as it’s automated.
2 – Use Amazon’s ‘Request a Evaluate’ button
Amazon’s ‘Request a Evaluate’ button is a characteristic inside Vendor Central’s Order Studies which lets you ship an automated follow-up electronic mail to your buyers inside 4 to 30 days of buy.
Amazon solely lets you ship one assessment request. However, when coupled with the primary electronic mail Amazon sends post-purchase, it will increase your probabilities of scoring a assessment.
In reality, after Amazon product listings for the 2 weeks previous to the discharge of the ‘Request a Evaluate’ button on March 8, 2020, and once more for the 2 week post-launch, Jungle Scout information* reveals that the common assessment enhance was 3.6 earlier than the button was launched.
And afterwards? For 94.7% of sellers who used ‘Request a Evaluate’, the common enhance jumped to 25.9. That’s an enormous distinction!
After all, going via every order to click on the ‘Request a Evaluate’ button might be time consuming. Luckily, Jungle Scout presents a characteristic that may make this so much simpler.
New characteristic: Bulk Request Evaluate
When you’ve got Jungle Scout’s Extension, now you can request critiques in your Amazon FBA orders in bulk, moderately than sending a request for every particular person order.
In your Amazon Vendor Central order web page, click on on the button for Jungle Scout’s Extension. It’ll then open and ask you so as to add extra permissions. When you comply with the permissions, a brand new ‘Request Opinions on This Web page’ button will seem on the far proper in your orders listing. When the requests are executed sending, the button will change to say ‘Completed Requesting Opinions.’
Choose a date vary (we advocate between 4 and 30 days as that’s the time interval throughout which Amazon lets you request critiques) and click on the button. The entire orders on that web page that qualify for the ‘Request a Evaluate’ button will then be despatched assessment requests.
It’s also possible to submit particular person requests with out clicking on the orders. That approach you received’t must undergo every particular person publish.
3 – Enter the Amazon Early Reviewer Program
Amazon’s Early Reviewer Program is a platform inside Amazon that encourages buyers to go away critiques for brand new merchandise. After the patron makes a purchase order, Amazon sends the patron a suggestion to go away a assessment in trade for a $5 present card.
To enroll within the Amazon Early Reviewer program, merely submit a product and comply with the phrases of this system. As soon as they obtain a assessment from one of many reviewers the vendor is charged $60.
4- Enroll your product within the Amazon Vine Program
Amazon lately opened its Vine Program to sellers who’ve Amazon brand-registered merchandise and fewer than 30 critiques.
Within the Vine program, a vendor submits 30 items of stock. Vine reviewers then obtain the product at no cost, check the product out, and write a assessment. I
In some ways, it’s just like the incentivized assessment packages banned by Amazon in late 2016. The one distinction now could be that the reviewers in this system are being vetted by Amazon.
In accordance with Amazon, “25% of critiques acquired happen inside 5 days of the order, whereas 99% of critiques acquired happen inside 35 days of the order,” so (naturally) it is a game-changer because it helps newly registered merchandise get critiques quick.
At the moment, Vine is free for third-party sellers. Nonetheless, we suspect that Amazon could begin charging charges to enroll or take part in some unspecified time in the future. As of this writing, we have no idea what the fee shall be. To learn how to enroll, take a look at our information.
Learn how to get critiques on Amazon in 2020: Vendor Strategies
The next strategies describe the right way to get critiques on Amazon exterior of the packages Amazon presents.
5 – Use third-party automated electronic mail responders
Along with Amazon’s inner automated responder, many sellers use third-party responders to ship messages via Amazon’s vendor messaging system. One common instance is Jungle Scout’s Launch, which creates electronic mail templates so that you can ship to those that’ve bought your merchandise.
It’s vital to notice, nonetheless, that Amazon has begun to severely restrict the amount and sorts of messages that may be despatched through its Vendor Messaging System. We predict that this answer will not be viable by the top of 2020.
6 -Create a contact listing for emails
If the vendor messaging system and third-party automated responders are disbanded in 2020, it would be best to discover different methods to speak along with your buyers.
Bear in mind: so long as they’re shopping for your merchandise through Amazon, they’re Amazon’s clients. To get previous this hurdle, you have to to construct your model off Amazon and among the best methods to try this is by constructing your individual electronic mail listing.
Fortunately, there are a selection of the way to create an electronic mail listing. You possibly can construct one via social media. Or you possibly can create a weblog that asks for individuals to subscribe. One other common technique is so as to add product inserts into present merchandise, encouraging individuals to hitch your listing.
Upon getting a mailing listing, you possibly can request critiques from those that’ve bought from you.
7 -Make the most of product inserts
Simply the most well-liked option to encourage buyers to go away product critiques on Amazon is thru using product inserts. Many sellers insert a card into their packaging, asking buyers to go away a assessment.
Nonetheless, product inserts have lately caught the eye of Amazon. They’ve seen that some sellers have been breaking all three of the “pointers” described within the “Learn how to Get Opinions on Amazon (With out Breaking the Guidelines)” part of this text.
Listed below are some greatest practices for product inserts:
- Ask for product critiques, however stay impartial. Telling individuals to go away you a five-star assessment — and even exhibiting an image of five-stars — is in opposition to Amazon’s pointers.
- Give helpful details about the corporate and the product. Make certain individuals have methods of contacting you if a difficulty comes up. Good customer support goes an extended option to forestall detrimental product critiques.
- Incentivize in different methods. Whilst you can’t financially incentivize critiques with a product insert, you possibly can incentivize individuals to hitch your electronic mail lists or to comply with you on social media. It will provide help to sooner or later.
8 – Mitigate detrimental critiques
You possibly can mitigate poor critiques of your merchandise proactively by making certain that your product is top-notch and worthy of a commendable assessment. Reactively, you possibly can deal with any customer support points which will come up.
Plus, through the use of a software like Jungle Scout’s Alerts, you might be notified everytime you get a poor assessment. That approach you possibly can instantly deal with the issue by leaving a touch upon the assessment.
Observe: Amazon not lets you attain out on to a buyer who left a detrimental assessment via its vendor messaging system.
9 – Launch merchandise on promotional marketplaces
Many sellers launch new merchandise on Amazon promotional markets like Bounce Ship. And, because of the money-saving promotions provided by these websites, some buyers really feel an obligation to go away optimistic suggestions with the Amazon sellers.
Consider, nonetheless, that an Amazon promotional market can not ask a client for suggestions in trade for a product. Subsequently, getting a assessment from a closely discounted or free product is just not a given.
Don’t overlook to comply with the principles
Amazon takes its product critiques very significantly. In reality, many sellers are suspended from the platform resulting from assessment manipulation.
While you’re making an attempt to get critiques on Amazon, it’s vital that you just perceive the distinction between authorized strategies and black hat ways (which may get your corporation suspended from Amazon).
Listed below are some important Amazon product assessment guidelines it is best to know — and comply with:
You possibly can’t incentivize critiques
As lately as 2016, you can provide merchandise at a low worth — and even at no cost — in trade for a product assessment. It was a technique that helped numerous sellers construct up their critiques and achieve reputation.
Nonetheless, Amazon found that, more-often-than-not, this led to over-inflated critiques. So, as a result of much more merchandise had been receiving a 4-5 star score than had been warranted, Amazon banned this apply in 2016.
Some sellers nonetheless provide reductions and rewards on the again finish for optimistic product critiques. It is a black hat apply, although, and will get you suspended.
You possibly can’t cherry decide critiques
One other factor Amazon has put a cease to throughout the final couple of years is “cherry selecting” critiques. In different phrases, sellers can not ask for critiques from clients they know had an excellent expertise whereas ignoring those that’ve had impartial or detrimental experiences.
You possibly can’t use manipulative language
It is a new rule and one which many sellers discover complicated: Amazon now prohibits using manipulative language in assessment requests.
Manipulative language consists of phrasing like, “If you happen to really feel this product is price a five-star score, please go away us a assessment, in any other case contact us”. Even mentioning that “we’re a small, family-run enterprise” or “we make our merchandise in America, so please help native companies” is taken into account to be manipulative.
Good luck with critiques in 2020
Hopefully the knowledge on this article has given you good concepts for the right way to get Amazon product critiques in 2020. And, as issues change, we’ll you’ll want to replace the fabric discovered inside.
On the minimal, use Amazon’s strategies as they’re 100% freed from any “grey areas”. And at all times be certain that to play by Amazon’s guidelines. Bear in mind: just a few further gross sales garnered through the use of a black hat tactic isn’t price placing your complete vendor account in jeopardy.
To be taught extra about Amazon’s phrases of service you’ll want to learn our breakdown of Amazon’s product assessment phrases of service.
It’s also possible to examine what occurs to sellers who incorporate “black hat” ways of their promoting methods.
*Disclaimer: This text was up to date on Could 8, 2020 to replicate information concerning the efficacy of the ‘Request a Evaluate’ button.