How to answer 1 star product opinions on Amazon

If you obtain 1 star opinions the most effective methods to fight the destructive opinions is with extra optimistic opinions. Use Salesbacker to get extra optimistic opinions from the shoppers that purchase your merchandise on a regular basis (simply by asking them merely and politely to go away a assessment). It really works for hundreds of sellers. It is free to start out utilizing Salesbacker.

It’s no shock that opinions are essential to your gross sales on Amazon. Individuals need to know in case your product actually is pretty much as good as you say, and so they’re in search of different individuals to check it and cross the phrase alongside.

Which is why Amazon consultants encourage new sellers to get 25 opinions on their web page as rapidly as doable. With out them, potential clients don’t normally have the monetary fortitude to place cash down for a product with no social proof.

Most new clients are initially skeptical. Critiques assist scale back that skepticism.

However opinions is usually a little bit of a two-edged sword for Amazon sellers as effectively. As one man famously stated regarding his Amazon enterprise,

“Critiques are like a field of sweets…”

And that’s the factor about opinions – you actually don’t have management over what you’re going to get. Clients are free to place their trustworthy opinion on the market for all to see whether or not it’s an accurate opinion or not.

So whilst you’d like to dream that you just’ll solely get optimistic opinions (since your product is so superior), you recognize that’s not doable. Destructive opinions are inevitable. As one Amazon professional stated,

“Should you promote it, they may come.”

Which implies it’s worthwhile to study to deal with destructive opinions and reduce their impression as a lot as doable. That is true in each brick-and-mortar enterprise and on-line enterprise. Studying to answer destructive suggestions is an important software to rising your online business.

So the query we need to reply is, “What do you say to a 1 star reviewer?” I need to offer you not solely the proper steps but additionally the proper phrases to make use of whenever you interact a disgruntled and dissatisfied buyer.

By assembly destructive suggestions with a optimistic response, you’ll defuse the potential harm executed to your gross sales.

Listed below are my strategies:

1. Get notified about destructive opinions as early as doable

Now I don’t understand how you personally discover out about opinions in your itemizing. You is likely to be the sort of vendor that simply checks their itemizing a few times every day. Otherwise you won’t even test it that ceaselessly.

However I strongly advocate that you just discover a method to be instantly notified if a buyer leaves you a destructive assessment. Why? As a result of it’s simple to overlook.

Belief me, you’re going to get busy with different issues, and earlier than you recognize it, you’ll work your approach again to your itemizing and discover a 1 star assessment has been sitting in your itemizing for 3 days.

Not good.

Which is why software program like Salesbacker is so useful. You will get notified as quickly as a buyer leaves a assessment so that you’re instantly taking good care of that scenario.

Your response time can positively assist reduce the impression of a destructive assessment, so discover a method to be notified ASAP.

2. Reply beneath the assessment instantly

When you’ve learn the assessment, you must reply beneath the assessment instantly. You are able to do this by logging into along with your Vendor Central account.

Should you haven’t executed this earlier than, it is likely to be good to arrange your Amazon profile along with your emblem as your profile choose. That approach, clients won’t solely see the title of your organization whenever you reply, however they’ll additionally see the model emblem as effectively. (It appears official.)

If you reply, keep in mind you don’t need to create a web-based argument with the client, so regardless of how mistaken you might really feel their opinion is, reply kindly and positively.

Now I’ll offer you maybe one of the crucial essential abilities in buyer relationships. It’s one of the crucial underestimated instruments to buyer satisfaction in a enterprise’s software belt. What’s it?

The apology.

Sure, no matter your emotions, it’s essential to initially apologize for the client’s expertise. You’re not apologizing to your product or admitting it’s weaknesses. You might be solely expressing your sorrow over the client’s private dissatisfaction.

That is important for 2 causes:

First, an apology affirms the client’s personal expertise and emotions. Possibly they shouldn’t have felt that approach. Possibly they need to’ve learn the instructions higher. However regardless, they nonetheless felt badly after buying. Should you ever need to be heard by the client, an apology should come first.

Second, an apology will evoke good will from potential clients who could also be studying your response later. If a possible buyer comes throughout the destructive assessment and sees your first response is to defend your product, you’ll have simply misplaced one other buyer. But when they see you begin with an apology, they may really feel that you’re placing the client first.

After you specific an apology, you also needs to provide to handle them in a roundabout way. You’ll in all probability need to be generic in your response as a result of when you promise a selected motion, others will count on the identical from them.

Should you provide a money-back assure that’s posted clearly in your itemizing, you would possibly need to point out this in your reply.

Then you must finish your response by asking them to contact you. Present your online business cellphone quantity and an e mail tackle. You need to take this dialog off Amazon and onto your individual turf. There, you may have an actual dialog that gained’t be monitored by others.

I can’t emphasize sufficient that this needs to be transient. Right here’s a pattern concept of what a response would possibly seem like:

“We’re so sorry to listen to about your expertise with our {product}. We intention to supply buyer satisfaction for all of our clients and can do no matter it takes to handle you. Please contact us right here {hyperlink to vendor profile web page the place consumers can “Ask a query”}. Thanks for the chance to make this proper.”

Apology. Concern. Request.

It really works.

3. Contact the client by e mail (usually not doable)

Now you might not at all times be capable of discover these clients which have left you destructive opinions, but when they use their first and final title or simply their first title you should still be capable of contact them through e mail.

You should utilize the identical framework I’ve described above when emailing this buyer. At no time must you provide them an incentive to vary their assessment and even ask them to vary their assessment. All you’re attempting to do is remedy their situation and if the client decides to vary the assessment on their very own behalf that’s all you may ask for.

Sadly most clients that go away opinions don’t go away any personally identifiable info and in these circumstances the perfect factor you are able to do is on the very least reply to their assessment as I’ve proven you earlier.

Should you’re utilizing Salesbacker, you’ll have a greater probability of discovering them if they’ve left their title. Merely go into your despatched emails to the date vary wherein you believe you studied they ordered and seek for the client’s title. When you’ve positioned their title, you may ship a observe up e mail to the client.

4. Collect optimistic opinions to cowl the 1 star assessment

The ultimate technique in dealing with a 1 star assessment is to maintain accumulating optimistic opinions. By doing this, you’ll be transferring that 1 star assessment additional and additional down the listing in order that it gained’t be the primary assessment clients see once they come to your itemizing.

Each optimistic assessment is a bullet within the destructive one. Hold taking pictures till the destructive assessment loses energy to scare clients away.

There are a number of methods to get extra opinions to your product, however an e mail sequence might be one of the crucial efficient strategies for Amazon sellers. Contacting clients by means of customized emails provides you an excellent probability to request a assessment.

And sure, Salesbacker permits you to do exactly that. Every time somebody purchases your product, an e mail sequence is robotically despatched to every buyer at particular occasions of their buy course of. Every e mail may be optimized to ask clients for opinions and/or buyer suggestions.


A 1 star assessment could also be inevitable for many Amazon sellers, however it’s means to shrink your gross sales isn’t. By responding rapidly and successfully to vital opinions, you would possibly simply remodel a destructive right into a optimistic.

Should you haven’t but checked out Salesbacker but, you may join a free trial proper now. You gained’t even want a bank card. Simply take it for a spin, and see when you prefer it. I feel you’ll actually admire the benefit by which you’ll be able to arrange your e mail sequences and obtain notifications whenever you do obtain buyer opinions.

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