Kindle Countdown Offers (KCD) is a KDP Choose profit. It lets authors, irrespective of the situation, run limited-time reductions for eBooks obtainable on Amazon.com and Amazon.co.uk. This promotion is unique to eBooks solely. Clients will see each the common value and the promotional value on the eBook’s element web page, in addition to a countdown clock. This clock will present how a lot time is left on the promotional value. You will additionally proceed to earn your chosen royalty price on every sale through the promotion.
Be aware: If you happen to’re positioned in a territory not supported to buy from Amazon.com or Amazon.co.uk, chances are you’ll not see your Kindle Countdown Offers promotion listed in your eBook’s element web page because it’s solely obtainable to prospects who should buy from Amazon.com or Amazon.co.uk.
Advantages of Kindle Countdown Offers
- They’re time-based. Not solely does this offer you extra management over how lengthy your eBook is discounted, however the time remaining for the promotion is seen to prospects to extend pleasure for the value low cost.
- Clients see the common value. It is simple for patrons to see the nice deal they’re getting, because the common value is included on the eBook’s element web page, proper beside the promotional value.
- Royalty price is retained at decrease costs. You’ll earn royalties based mostly in your common royalty price and the promotional value. Because of this, in case you are utilizing the 70% royalty possibility, you will earn 70% even when the value is beneath $2.99. (As per the KDP Pricing Web page, common supply prices apply.)
- There is a devoted web site. Clients can uncover lively Kindle Countdown Offers.
- You may monitor efficiency in actual time. Your KDP report will show gross sales and royalties at every value low cost side-by-side with pre-promotion efficiency.
You may solely add the promotion for listings on Amazon.com and Amazon.co.uk. Titles enrolled in KDP Choose on Amazon.com and Amazon.co.uk are eligible for Kindle Countdown Offers if their listing costs fall inside these limits:
- $2.99 – $24.99 (Amazon.com)
- £1.99 – £15.99 (Amazon.co.uk, together with VAT)
- Title has been enrolled in KDP Choose for not less than 30 days.*
- Digital listing value is unchanged for 30 days earlier than or 14 days after your Kindle Countdown Deal runs.
- Minimal low cost is $1.00 USD on Amazon.com (£1.00 on Amazon.co.uk).
- Most length of a Kindle Countdown Deal is 7 days. The minimal length is 1 hour.
- Length you select will run as a single promotion (you can’t break up into a number of durations).
- Most variety of value increments is 5.
- No free promotion has been run for title (throughout a KDP Choose time period, you’ll be able to run both a free promotion or a Kindle Countdown Deal)
- Kindle Countdown Offers should be scheduled 24 hours earlier than your required begin date, as far prematurely as you need. For instance, to start a promotion on January 10, you’ll be able to schedule it any time earlier than January 8.
- Kindle Countdown Offers are restricted to at least one per KDP Choose time period. The newest finish time to your Kindle Countdown Offers promotion is 14 days earlier than your KDP Choose interval ends. If you happen to renew your eBook in KDP Choose for one more consecutive 90-day interval, the newest finish time to your Kindle Countdown Deal can fall on the final day of your present KDP Choose interval.
Be aware: In case your guide is enrolled in KDP Choose, the digital format should be unique to Amazon throughout your entire enrollment interval. When a guide is set not unique to Amazon, any scheduled Kindle Countdown Deal shall be cancelled.
Add a Kindle Countdown Deal
So as to add your promotion:
- Go to the Advertising tab.
- Within the Run a Worth Promotion, choose Kindle Countdown Offers.
- Click on Create a Kindle Countdown Deal.
- Choose your eBook and click on Proceed.
- Enter your choices for market, date and time, variety of value increments, and beginning value. The default market is about to Amazon.com. Click on Proceed.
- A desk will seem. Edit it as wanted, to ensure it is the way you need the promotion to run (value increments and begin instances).
- Click on Add Promotion.
When you add your promotion, it is going to seem in your guide particulars web page on the “KDP Choose Advantages” tab.
Change or cancel your promotion
As soon as a Kindle Countdown Offers (KCD) promotion is scheduled, it can’t be edited or stopped inside 24 hours earlier than it begins, nor through the time whereas it runs. It would end in keeping with the schedule you initially set for it. That is to make sure a optimistic expertise for patrons, particularly those that discover the promotion has began, however haven’t made a purchase order but.
Additionally, to make sure essentially the most compelling worth for getting prospects, we require that eBooks provided by way of Kindle Countdown Deal promotions keep at a secure value when a promotion is developing or has not too long ago ended. Due to this fact, your common listing value can’t be modified for 30 days earlier than and 14 days after the promotion runs.
Verify your promotion is operating as anticipated
To substantiate your promotion particulars:
- Go to your Bookshelf
- Click on on the ellipsis button (“…”) beneath the KINDLE EBOOK ACTIONS menu subsequent to the eBook operating the KCD.
- Select Promote and promote
The main points to your Kindle Countdown Deal will show beneath “Run a Worth Promotion.”
Royalties and studies
You’ll earn royalties based mostly on the royalty price you may have chosen and the promotional value, as described on the Pricing Web page, internet of refunds, unhealthy debt, and any VAT, gross sales or different taxes charged to a buyer or utilized with respect to gross sales to a buyer.
- 35% royalty plan. You’ll be paid 35% of the promotional listing value. For instance, in case your eBook has a daily listing value of $9.99, and a promotional listing value of $8.99, you’ll earn 35% of $8.99, or $3.15.
- 70% royalty plan. You’ll be paid based mostly on the 70% royalty plan, utilizing the promotional listing value to find out the quantity. For instance, in case your eBook has a daily listing value of $4.99, and one in every of your promotional listing costs is $1.99, you’ll earn 70% * ($1.99 – $0.15 * file dimension), even when the value is beneath the 70% royalty minimal outlined on the Pricing Web page.
To view a Kindle Countdown Offers report, go to the Experiences part of your KDP dashboard, the place you will discover the report sort “Promotions.” You’ll see gross sales efficiency and royalties earned at every stage of the promotion. Study extra.